That's one of the commitments we made during the campaign.

I have no problem with him announcing an ad campaign, although it's the same one we have every year,

It was to be a birthday surprise for Letterman, who is a huge fan. But Tom said 'We've got commitments and we just can't do that.' I got to say, my chest went out a little bit at that.

Ah yes, ... but look at our campaign.

The idea is to boil the campaign down to its essence in a single message. One nail can create a lot of impact.

We'd like to do a fall campaign. We haven't done one for quite a few years. We're trying to nail it down.