FastSaying

The idea is to boil the campaign down to its essence in a single message. One nail can create a lot of impact.

John Meyer

BoilCampaignCreateEssenceIdeaItsMessageNailOneSingle

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We'd like to do a fall campaign. We haven't done one for quite a few years. We're trying to nail it down.
— Danielle Courtenay
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That's one of the commitments we made during the campaign.
— John Baird
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We're staying on message. That's important for any campaign.
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One nail drives out another
— German Proverb
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We know we've run a good campaign. We've run the campaign we wanted to run and got our message out.
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