The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.

The environment doesn't change that radically. You are still going to go home at night and NBC is going to be there, ABC and CBS will still be there.

TIVO executives stand up and say, 'Well, we're not getting rid of commercials, but we are letting them fast forward, because people like commercials, and if they see one that they like they stop and watch it.' I mean, please.

The heart and soul of network programming is series programming, the weekly repetition of characters you like having in your house.

Their argument is that most shows are losers, which is true, but it's also disingenuous to say, 'We are not going to take the risk unless it is totally covered by the few successful shows that are out there.'

Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.