FastSaying

Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.

Dick Wolf

AdvertiserAudienceBetsChangesComedyDramaMassOffOnceProgrammingReachStillSurestWay

Related Quotes

This is nice counter-programming for T3, but with comedy sequels, you never know what you're going to get. If 'Legally Blonde' doesn't come up big, they're hurting for this year.
— David Mumpower
ComedyProgramming
The heart and soul of network programming is series programming, the weekly repetition of characters you like having in your house.
— Dick Wolf
CharactersHavingHeart
The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.
— Dick Wolf
AdBecauseGo
Tonight, we celebrate the contribution made by two Latinas from opposite ends of the programming spectrum: news and drama. Be it fact or fiction, we know that our reality -- Latino images and stories -- is often bypassed,
— Jimmy Smits
DramaNewsProgramming
We discovered that the series really wants to be a comedy more than a drama.
— David E. Kelley
ComedyDrama