The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

Mobile ESPN has defined a new wireless category, and with that, we are positioning the service and our marketing around the idea that life will never get in the way of sports again. This is more than a phone -- it is like putting ESPN in your pocket.

Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got.

Whenever you see a successful business, someone once made a courageous decision.