The better we can target our promotional dollars, the more effective our marketing. I have three young children. So (the database) says, here's a guy buying diapers every other week. So let's offer savings in baby food or wipes. It's better targeted than a coupon in a newspaper,

We used to try to get it all done in one deal. But now we approach it more like marketing our grain crop. We don't aim to get 100% locked in at the very top of the market. We try to get some on the way up and some at the top. And then we live with how it averages out. It has served us pretty well.

There are tons of great Christian artists who don't have access to the marketing machinery to get their names and music into the right hands. And there are a wealth of venues ? from churches, to coffee houses, Christian colleges, concert promoters, and Christian music festivals ? that are looking for these talents.

The purpose of the Mobile Marketing Association is to safeguard this new form of spam that is literally in your face.

It's the next step in the evolution to bring about an improved shopping experience for our customers.

We don't comment on rumors or speculation.