The purpose of the Mobile Marketing Association is to safeguard this new form of spam that is literally in your face.

We used to try to get it all done in one deal. But now we approach it more like marketing our grain crop. We don't aim to get 100% locked in at the very top of the market. We try to get some on the way up and some at the top. And then we live with how it averages out. It has served us pretty well.

The better we can target our promotional dollars, the more effective our marketing. I have three young children. So (the database) says, here's a guy buying diapers every other week. So let's offer savings in baby food or wipes. It's better targeted than a coupon in a newspaper,

There are tons of great Christian artists who don't have access to the marketing machinery to get their names and music into the right hands. And there are a wealth of venues ? from churches, to coffee houses, Christian colleges, concert promoters, and Christian music festivals ? that are looking for these talents.

It teaches children that ... they're for sale. They're just a bunch of sardines packed in a bus being sold to an advertiser.

He's part of it, and he doesn't have the courage to stand up to do anything about it.