The campaign is very high impact in the sense that there is a personal involvement with the people who see the shirts. They will think about the statistics instead of just seeing a regular shirt and walking on.

That 30 percent doesn't mean they think rape is right.

The main idea of the campaign is to spread awareness.

Pro players are bigger, faster, more technical and more committed. The first thing you notice is that people try harder. You get paid if you win, and you don't get paid if you lose. That really gets guys going. ... You don't lose a scholarship if you lose [in college], so the mentality is very different.

We're customer-friendly. I've been doing this for 12 years. I think people want to deal with people who know they're going to be there the next time they come down.

This is a specialty business, and people will drive for their hobbies.