The main idea of the campaign is to spread awareness.

That 30 percent doesn't mean they think rape is right.

The campaign is very high impact in the sense that there is a personal involvement with the people who see the shirts. They will think about the statistics instead of just seeing a regular shirt and walking on.

It was a revelation. It's not troubling to me at all.

Ho! stand to your glasses steady! 'Tis all we have left to prize. A cup to the dead already,-- Hurrah for the next that dies.

Once you begin to believe there is help out there, you will know it to be true.