The consumer reporting agencies used to view (consumer interaction) as kind of an expense and onerous and it wasn't anything they were too interested in. We want that experience to be a positive one. This is a business now.

We're able to monitor the customer interaction, what the consumer is looking for, ... We're able to monitor what our own agent's performance has been.

From my point of view, it was kind of bonus,

That whole interaction is kind of clumsy.

The requirements are pretty onerous.

From my point of view, it was kind of bonus. It was frustrating for a moment, but to be honest it never really found a home at the end of last year. We didn't finish until late October, which was too late for it to be in festivals, and I think that would have helped the movie.