The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.

Simon Mainwaring

Simon Mainwaring

Between Board Brands Change Creative Currently Customers Destruction Driving Fortune Leader Media More Nature Qualitative Relationships Shift Social Social Media Technology Than Will

Related Quotes

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

— Simon Mainwaring

BetweenBrandsChange

Social media is not about the exploitation of technology but service to community.

— Simon Mainwaring

AboutCommunityExploitation

Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.

— Simon Mainwaring

BrandsCauseChoice

Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.

— Simon Mainwaring

BrandsBroadcastChannel

Like all technology, social media is neutral but is best put to work in the service of building a better world.

— Simon Mainwaring

BestBetterBetter World