The essence of conversation is not which media format we choose to talk to each other with, so we don't differentiate between snaps and chats. It's just someone wanting to talk to you.

Social media is about friending someone so they'll invite you to a party or get you a job. If that's the work, Snapchat is the playground.

Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.

People started conceiving of their friends as networking tools, like, 'Friend me so you can be friends with someone else,' or, 'The more people you know, the more networked you are.' But we see real value in having a fun conversation with your friends.

It's important to be thoughtful and mindful about the things you say to other people.

We believe that the next generation of powerful mobile companies have a deep understanding of the world as a unified whole, where digital and analog experiences affect each other rather than transporting analog experiences into the digital realm.