The first act of awe, when man was struck with the beauty or wonder of Nature, was the first spiritual experience.

The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.

The feeling of awed wonder that science can give us is one of the highest experiences of which the human psyche is capable. It is a deep aesthetic passion to rank with the finest that music and poetry can deliver. It is truly one of the things that make life worth living and it does so, if anything, more effectively if it convinces us that the time we have for living is quite finite.

For all of nature's wonder and beauty, it is also hostile and unpredictable.

Do no dishonor to the earth lest you dishonor the spirit of man

The difference between a moral man and a man of honor is that the latter regrets a discreditable act, even when it has worked and he has not been caught.