The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.

The first act of awe, when man was struck with the beauty or wonder of Nature, was the first spiritual experience.

A vice president in an advertising agency is a "molehill man" who has until 5 PM to make a molehill into a mountain. An accomplished molehill man will often have his mountain finished even before lunch.

Feminism was recognized by the average man as a conflict in which it was impossible for a man, as a chivalrous gentleman, as a respecter of the rights of little nations (like little Belgium), as a highly evolved citizen of a highly civilized community, to refuse the claim of this better half to self-determination.

You have to do a little bragging on yourself even to your relatives-man doesn't get anywhere without advertising.

The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.