The fusion of art and technology that we call interface design.

The trick to having good ideas is not to sit around in glorious isolation and try to think big thoughts. The trick is to get more parts on the table.

The new Big Bertha Irons are masterpieces in their category. Their superior technology and forgiving product design deliver the absolute best irons for players looking for game improvement.

It is simply a showcase for new products, technology, design, and building techniques.

It's certainly more than a technological activity, although we instrument designers certainly use electronic technology as a design tool. But I wouldn't call it an artistic activity. We're toolmakers. Making tools is a craft, maybe even a high craft. I'd say that we are craftsmen rather than artists.

Going undersea requires a much more robust design. Pressure does horrendous things to technology.