The image of such a high- profile initiative is an effective platform to demonstrate that the region is a friendly and hospitable place.

The initiative opens up networking opportunities for people with similar interests in sports and also serves as a stepping stone for other new opportunities such as the development of hotels and sport activities.

As a region, we're proud to have this championship in our own backyard.

That turns out to be an effective way to make the region more competitive vis-a-vis China.

They learned that when they organize in the region, it is a lot better and more effective to use locals to do their job. But they have to be trained, and they have to be indoctrinated enough so that they themselves believe in the cause just like the originals did.

Impression once created it's difficult to maintain it but once lost it's more difficult to regain it.