The intent to preserve and capture something is very different from the urge to share, but they had become intertwined.

Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.

If I had a ringtone, it would probably be Neil Diamond.

Generally speaking, the people who come to work at Snapchat believe in personal growth. It's part of why Snapchat's stories are ephemeral, because you will be a different person tomorrow.

Snapchat changed that perception of deleting something as bad. Online, typically you delete something if it's bad or if it's really embarrassing.

I don't want to disrupt anything. We never conceive of our products as disruptive - we don't look at something and say, 'Let's disrupt that.' It's always about how we can evolve this and make this better.