The issue is how we express the elements in the text.

The issue is the tactics of how we express the elements of the document.

The Chinese have given us a text to react to, some ideas, so we're looking at those and having some internal discussions and talking with people in Washington,

You've got the image, text, sound effects. ... You put the elements together and they say something new. That's a very emblematic effect.

It's been a long process to try to make the Daily Express into a newspaper that really does have a firm, and good, set of beliefs that people are aware of.

It really is a Northeastern and Midwestern issue.