The market now is more healthy than it was during the frenzied phase.

Overall things are slowing down, but they are slowing from what was basically a very strong, if not frenzied, market.

This is more a digestive phase. You have a market that's grasping and hoping to try and put a finger on the bottom.

The market may become top-heavy and undergo an adjustment phase.

Those who are healthy and wealthier are more willing to try them.

The effect is not really all tied up with genes, although it does indicate that much of the protective vegetable effect is likely to be due to cruciferous vegetables,