Those who are healthy and wealthier are more willing to try them.

There have been similar findings with regard to diabetes care. When Pitney Bowes lowered costs for diabetes and asthma medications, they found that overall costs went down and compliance went up.

They could ask their families, their friends, their doctor. They could also check with the National Committee for Quality Assurance , which has a ranking of health care plans.

wealthier than I was.

The market now is more healthy than it was during the frenzied phase.

The notion of what it represented is not a bad idea in 2006. This idea that someone is willing to pay for the Olympics when they want it, how they want it.