The more senses you engage, the better the advertising. The outdoor digital world has changed substantially. It's new to the industry as a whole.

There is no other advertising medium that truly holds people captive.

[T]he real lie that advertising tells is not so much in what it shows, but in what it leaves out.

Good sense is of all things in the world the most equally distributed, for everybody thinks he is so well supplied with it, that even those most difficult to please in all other matters never desire more of it than they already possess.

As the advertising world becomes more cluttered, it makes a difference for them to stand out and really connect with the consumers. Sponsorship in the arts is a way to connect with the customers on more of an emotional and visceral level.

For a long time, because it goes against the message that the advertising world sends to you, they were ashamed they didn't have the coolest clothes, the coolest cars, couldn't afford to go here, buy this and do that. I think we finally all got together and went, 'You know what? We like being this way.'