The Nazis and the Khmer Rouge went to great lengths to hide their crimes against humanity. Instead, ISIS posts its many crimes on social media for global distribution with seemingly no thoughts for the consequences.

Social media is key to promoting the editorial posts on my website.

Think of social media as the Internet. I can't think of anyone betting against the Internet in 2012.

What social-media really becomes after years of use is a constant stream of information both verbal and visual that at first drenches the mind, quenching its thirst for knowledge, and subduing its curiosity slowly but surly transforms into a torrent that renders the brain heavy and the mind restless.

I'm a social media addict.

The answer to the question how to use Social Media lies in the name itself - being social; listen and respond; humanize the brand