The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company.

Above and beyond, not only are we an innovation company, we are in service of our clients.

If I have learned nothing else in all my years here, my biggest lesson is you have to constantly reinvent this company. That's how you get to be 103 years old.

For CEOs today, it's all about achieving growth and efficiency through innovation. It's not about product innovation so much anymore as about innovating business models, process, culture and management.

It's very clear that CEOs today are looking at new kinds of innovation to drive substantial organizational change and business growth. It's not just product innovation any more. It's about understanding how to innovate a business model, or an operational process, or management behavior -- such as real-time risk management, collaborative pharmaceutical development, or digital film distribution.

To me, I learned along the way, you know, culture is behavior. That's all it is; culture is people's behaviors.