'The Polar Express' showed that the 3D IMAX combination could attract an audience that might not have been otherwise interested in the movie.

The Polar Express.

The Polar Express ,

You're looking at an industry that's still not growing substantially, particularly if snowboarding doesn't continue to grow.

We do not attract what we want, But what we are.

I wouldn't be at all surprised to see radio and outdoor come up for sale, and Mel using some of his money to buy them again, if for no other reason than to show he can make it work.