The price premium is eventually going to have to be adjusted. It looks like they're pushing against a threshold.

So far, the perceived gas price increases have not had any discernible impact on new-vehicle buying patterns, at least with regard to the size of the engine.

by putting a premium on his beliefs, not a price on his bedroom.

The hybrid has a price premium already. You're really making the walk from a conventional to a hybrid just untenable if you don't have any support on it.

I think you?re going to pay a premium for the hotels, but you probably would pay a premium anyway because of spring break.

They are small, and one might think this is inconsequential but their numbers are creeping up. I don't think, based on what we know about Toyota, they should be ignored.