The ROI for these projects is definitely a short one.

It looks like the airlines are going to get free rein to do whatever they want. Buying an airfare is confusing enough now. This could make it even more confusing.

Yahoo is certainly coming closer to that.

It's incumbent on American to respond to this. It's possible that American will try to up the bidding for US Airways.

There is categorically no consumer harm being done right now.

There is very little overlap but the biggest challenge would be rationalizing flights in and out of Cincinnati and Detroit. What Northwest really brings is immediate access to the Pacific Rim.