There is very little overlap but the biggest challenge would be rationalizing flights in and out of Cincinnati and Detroit. What Northwest really brings is immediate access to the Pacific Rim.

[But another challenge for hip hotels is overcoming the short shelf life of any trend.] Being hip is catching the right vibe and the right wave at the right time, and then making sure you stay ahead of changing tastes, ... If you're hip today in 2005, then how do you stay hip in 2007?

It looks like the airlines are going to get free rein to do whatever they want. Buying an airfare is confusing enough now. This could make it even more confusing.

Yahoo is certainly coming closer to that.

It's incumbent on American to respond to this. It's possible that American will try to up the bidding for US Airways.

The ROI for these projects is definitely a short one.