The response has been great, even from smokers.

Winner never quits & quitter never wins. Not applicable to smokers and dopers

The response to this new Emmy Award has been phenomenal.

This is what we'd like to consider a haven for smokers.

I have something to tell you non-smokers that I know for a fact that you don't know, and I feel it's my duty to pass on information at all times. Ready?. . . . Non-smokers die every day . . . Enjoy your evening. See, I know that you entertain this eternal life fantasy because you've chosen not to smoke, but let me be the 1st to POP that bubble and bring you hurling back to reality . . . You're dead too.

We've gotten more coverage and more noise and more fan response and more buzz.