The U.P. 200 is just so intense for competition. If you lose 20 minutes in the Iditarod, most likely it's not going to cost you a place. If you lose 20 minutes in the U.P. 200, it could cost you five places.

The person who can best read their dog team, as far as what rest is needed, is probably going to be the winner at the end of the race.

I think the U.P. 200 is finally just getting the attention it has deserved. It's always been a premiere event. With the turnout we've seen this evening, it shows that it's the premiere event, especially as far as the Midwest goes and the lower 48 (states).

We see the segment maybe growing here a bit here with some new competition coming in. It'll be a very competitive segment.

It's been a good year and the anglers have put up some fierce competition in both divisions. I would put this group of fishermen against any trail in the state, and I think they would come out on top.

We are investing because competition is fierce in our industry. Our product is almost a commodity so we must be competitive in pricing. If there is any advantage in price, you take it.