The universal logo for a pizzahut is eight slices painted cross a disc of yellow plywood mounted in the mouth of a taxidermic hippopotapus.

The patches are the stories. Hold onto that. And the muddy zigzag of ducktape against the cracked doorglass. There's four kids who sleep here, a nuff for the fingers on each otherses hands. There's room in each of them for one important thing. They're a band. It's not they're in a band. They're a band. Four spikes of ducktape, up and down, like mountain peaks or a sawblade. Every band's got a sign, something to sew on your jacket, gouge on the wall at a show. Four spikes up and down say MEATHEADS, and you picked a fucked window to knock at, tourist. They're the best band in the world.

I hate it. I hate taxidermy shops and all that crap.

If Kindle is upgraded with face recognition and biometric sensors, it can know what made you laugh, what made you sad and what made you angry. Soon, books will read you while you are reading them.

Better to be known for something than be forgotten for nothing.

The first lesson of branding: memorability. It's very difficult buying something you can't remember.