The way I look at it, it's a free lottery ticket. It's not going to cost (much). And it only takes one business to come in.

Life is a lottery that we’ve already won. But most people have not cashed in their tickets.

I remember an old catholic joke about a man who spent his whole life going to a church every day and prayed to the statue of a great saint begging "please, please, please, let me win the lottery." Finally the exasperated statue comes to life and looks down at the begging man and says "my son, please, please, please, buy a ticket." So now I get the joke, and I bought three tickets.

I just took a short walk away from the plane. I'm gonna buy a lottery ticket tonight!

Although it's easy to forget sometimes, a share is not a lottery ticket... it's part-ownership of a business.

There's the purchase of the ticket. There are the seats on the airplane. I think those are the two most valuable things that airlines offer to customers.