The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.

The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.

My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult to reconcile success with humility. I tried it first, but it meant avoiding the very essence of my career - total exhilaration and the ecstasy of creativity.

American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.

Between two products equal in price, function and quality, the better looking will out sell the other.

Dad called [General Motors designer] Harley Earl's designs 'chrome-plated barges,' ... He said that, if left to his own devices, Harley Earl would put fins on a TV or refrigerator.