The world moves fast. Business moves fast. Digital media moves extremely fast. It is far too easy to allow ourselves to be constantly blown from one trend to the next.

There was a time when a musician was forced to act in a video. Seeing a singer step too far outside of his comfort zone to pour all of his high-school-drama angst into a poorly scripted scenario was a sight to behold.

Everything moves way too fast.

It can be easy to become 'friends' or 'connected' with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships.

The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.

As barbaric is we are, it's a miracle we haven't blown ourselves off the face of the earth so far.