Their shtick is offering 100 wines by the glass and appealing to women. But if a senior EVP of a Fortune 500 company is going out for an important business meeting with a client, he's going to Morton's.

We created this segment, ... Flattery is very nice -- all these other people have come after us. -- We said let's see what they are doing and see if we can adapt some things.

We wanted to make the bar more of a happening place, if you know what I mean,

It's rare to find parts where you see two women who relate to each other in that very natural way, with a lot of humor and pathos at the same time.

We are friendly to the female shopper, while Home Depot is contractor friendly. Women like the look of Lowe's, the ease of finding what they want, the cleanliness. And women are the ones making the decisions about what carpet to buy and what color to paint the rooms, so why not make it pleasant for them?

Women now have choices. They can be married, not married, have a job, not have a job, be married with children, unmarried with children. Men have the same choice we've always had: work or prison.