There are a lot more new jobs. People see that the market is starting to pick up. The grass is always greener.

Phrases like 'overworked and underpaid' perpetuate that feeling.

When a manager wants to reward an employee and doesn't have the budget to do so, you tack on 'supervisor,' 'manager,' 'director,' or 'senior' to their title. But the problem then arises that you've given someone this 'manager' title, but they don't manage. You've created a disconnect between what their title is and what their salary should be.

When I graduated college I had a series of just humiliating jobs that I couldn't believe I was at.

Always be smarter than the people who hire you.

What we're trying to do here is just to have people who smoke recognize themselves in these ads and think about the more short-term, day-to-day effects of smoking.