There are quite a few votes to be won by saying we will tax advertising or stop it.

When companies are allowed to begin advertising their Part D plans on Oct. 1, seniors are going to be bombarded with messages. We want our participants to understand what they're really comparing when they weigh our plans against the new Part D plans. While there will absolutely be plans out in the marketplace that are cheaper, you have to be sure you're comparing apples to apples.

You're going to get an early pop from any advertising campaign. The real issue is whether we can retain them. We'll know soon enough, but every early metric we're looking at is good.

Advertising didn't mix sex up with our daily lives. The great Marketeer in the sky did that.

Eliot and I aren't saying innocent or guilty.

We will ensure that our advertising clearly sets out the relevant terms of the financing options.