There is no conflict between a better meal and a better world.

I would love to eat a really great burger, but it doesn't exist in our part of the world.

My satisfaction comes from my commitment to advancing a better world.

Consumers want a better world, not just better widgets.

I think that in our part of the world, Scandinavia, we are one of the pioneers of showing that gastronomy can be something - high gastronomy can be something very, very present and doesn't have to involve, you know, what is perceived as the normal luxury items that belong in a high gastronomy restaurant.

There is no such a thing as a good world and a bad world. There is only one world, and it is up to us to make it better.