There was not much love lost between electronics and the movie company because 10 years ago, the movie company was busy losing money and the electronics company was very angry about that, ... The technology people said, 'Those people in Hollywood are spending all the money!'

When a company gets to be the size of Sony and revenue growth slows, it makes it very hard for young, dynamic people to move up the corporate ladder. How you change that in a culture where everybody has known each other for most of their working lives is the task, especially at the senior level.

In a company where jobs were for life, it created competition that made Sony the great company it is, ... It created artificial competition, which you needed.

Sony?s brand is one of the company?s greatest assets, ... Andy will work toward creating a brand personality unique to Sony, one that reflects all aspects of our business.

It's urgent we rectify this situation.

Sony doesn't want to punish the consumer.