There's clearly an acknowledgment at the management level that there's a pending crisis.

I often call it crisis management rather than case management.

It's a big challenge for new management to have to come in and handle the crisis. They now have 28 days to certify all the data. It's not clear they can get everything done that they have to get done.

Earlier this year our Crisis Management Team designed a road show that covered all of our operations sites, focusing on informing staff of the disease and training them on our new flu information module.

By doing the pre-planning, it can take the crisis management off of a child or loved one later on.

Students learned about crisis management and how to address the media when something goes wrong, as well as how these fictional public relations professionals handled ethical problems. Instead of just talking about ethical standards or spin theory during class, we had real examples of professionals working with different kinds of news media, such as 'Larry King Live' and the 'Today Show.'