These figures suggest that a large number of smokers are purchasing their cigarettes through alternate channels such as across state borders or over the Internet.

There are fewer and fewer smokers every year. Also, studies show that as the prices of cigarettes go up, the sales of cigarettes decline. For every 10 percent increase, sales fall by 4 percent.

TV historically has been a broadcast medium in which everybody's picking from a finite number of channels.

This is what we'd like to consider a haven for smokers.

I have something to tell you non-smokers that I know for a fact that you don't know, and I feel it's my duty to pass on information at all times. Ready?. . . . Non-smokers die every day . . . Enjoy your evening. See, I know that you entertain this eternal life fantasy because you've chosen not to smoke, but let me be the 1st to POP that bubble and bring you hurling back to reality . . . You're dead too.

Where you live, where you're going to, when you go there, how frequently. We even match up with smokers and non-smokers, whatever.