These markets used to be twice the size that they are now. Right now, for some of these markets, it's very difficult, very time consuming and very expensive to come over.

They're in the middle of a very solid time period right now. It's all good.

That's it, right there, when you pick up that Q-School entry form, filling that out again. I really don't know how to explain how it feels. It (stinks).

The sunny Hawaii campaign can be launched anytime but it seems unseemly to talk about sunshine when negative news is out there.

We are continually assessing what the impacts are, and the decision to run a campaign or not and/or the scale of that campaign will depend on that assessment. If the story tends to blow over quickly, we may simply have the same marketing message that we already have on the books. If there's an impact on the business, we might assess that situation differently.

There's got to be a balance.