They have a sizable amount of traffic. Advertisers will want to reach that audience, and buying through MSN is going to be the only way to do that.

I think MSN has some features advertisers will gobble up, but it's too early to say whether it will be a superior experience. They have a sizable amount of traffic. Advertisers will want to reach that audience, and buying through MSN is going to be the only way to do that.

They definitely have a market, because they have the traffic. Search marketers can't seem to get enough traffic. I don't know anyone who is not going to try MSN.

You have to find nontraditional ways to reach the audience,

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

In terms of what we offer to advertisers, it's an accessibility to a college audience that is pretty unparalleled,