They want to be culture dominant,

This festival is trying to celebrate the Cajun culture and showcase it.

The culture of the original Internet was one of trust.

These guys are typically pop-culture omnivores, so they're going to be looking for the grandiose wherever they can find it.

These guys are typically pop-culture omnivores, so they're going to be looking for the grandiose wherever they can find it,

[Invoking the designs of old was] classy, ... heritage of the employees is an important part of the corporate culture.