They're able to tear the cars apart and learn how today's technology works in automobiles.

I'm not sure he's wrong about automobiles," he said. "With all their speed forward they may be a step backward in civilization -- that is, in spiritual civilization. It may be that they will not add to the beauty of the world, nor to the life of men's souls.

[Others draw comparisons with automobiles.] Why buy a Mercedes versus a Chevy? It’s a little bit more luxury, ... Women swear by their jeans when they find a good fit.

[Others draw comparisons with automobiles.] Why buy a Mercedes versus a Chevy? It’s a little bit more luxury, ... Women swear by their jeans when they find a good fit.

He always pushes the button for technology. Dr. Ballard talks about his expeditions live with a remote-operated vehicle and cameras.

In our view, no company understands both technology and the consumer better than Apple.