He always pushes the button for technology. Dr. Ballard talks about his expeditions live with a remote-operated vehicle and cameras.

The kids eat it up. They just love it, and it's fun. It brings the exploration of science and math to life for them. If you can get them through fun, you've got 'em.

We're expecting at least 160 people this year. This is a life-changing experience for them ... some have never been on a plane, never been in a hotel or near the water. They come as far as Alaska and Hawaii to get here.

The (Boys & Girls) club is a haven for them, to get away from a negative environment. It provides great opportunities for kids. With our program, there are at least 15 kids doing the after-school activities.

They're able to tear the cars apart and learn how today's technology works in automobiles.

In our view, no company understands both technology and the consumer better than Apple.