They're really just a vehicle from which to lick frosting.

I got into this to get back to the people, to work one-on-one with customers and employees. I definitely encourage an environment to share and have fun, but it's been so crazy successful that I'm hardly ever on the floor anymore. That's hard. But I have different places I want to take this brand, and that keeps it fun.

The reactions we get are amazing. People bite into them and can't believe how delicious they are.

The logo has been such a hit that we're selling t-shirts all over the world.

If you can't lick 'em, join 'em

If it can lick, it can bite