This completely revolutionized the orientation to online overnight. Literally millions of people were donating online...that was the beginning of a general belief that anyone would donate online.

Philanthropy is entertainment with a purpose. For the consumer, giving online is all about emotion -- they expect to feel as good or better than when they go to eBay or Amazon. That means the non-profit's site needs to offer engaging stories, compelling artwork, and powerful viral marketing tools.

Given that the Internet is a great one-to-one marketing tool for consumers, it's not surprising that -- if non-profits do their jobs well -- people are happy to donate online.

I think there's been confusion in the first year around acquisitions [and the company's accounting] which doesn't exist anymore. It was hard for investors to get their hands around what the acquisitions meant.

It looks favorable as far as planting season goes, at least the beginning of it. Soil levels are normal ... despite dry conditions in the last year. It looks to be a very mild period coming up for the next two weeks, above normal. And it's a little drier than usual, which is generally good for planting.

You are talking about people on death's door.