Given that the Internet is a great one-to-one marketing tool for consumers, it's not surprising that -- if non-profits do their jobs well -- people are happy to donate online.

Philanthropy is entertainment with a purpose. For the consumer, giving online is all about emotion -- they expect to feel as good or better than when they go to eBay or Amazon. That means the non-profit's site needs to offer engaging stories, compelling artwork, and powerful viral marketing tools.

I think there's been confusion in the first year around acquisitions [and the company's accounting] which doesn't exist anymore. It was hard for investors to get their hands around what the acquisitions meant.

This completely revolutionized the orientation to online overnight. Literally millions of people were donating online...that was the beginning of a general belief that anyone would donate online.

Our alliance has taken a new approach that positions space ads as an internet marketing strategy.

It's important for local businesses to have technology-enabled marketing solutions like this available to them. With the Internet becoming an increasingly popular medium to find products and services, local businesses need to harness that power in order to grow.