This is a company and a brand that's tied to one person. A guilty verdict will further damage the business because people generally don't like to be associated with a person convicted of a crime. Can the brand survive? I think it will.

On the other hand, losing her would be costly. She's been very good for the company before all this began. She could be vital to rebuilding the brand.

The company might decide to take away her leadership role, but having her there is still important. The situation would require a long-term plan. All might not be forgiven, but Martha is a survivor and she might come back stronger.

You can get them on $100 of expenditure, for whatever is bought with that $100.

Retailers aren't responsible for the design of products. They're responsible for getting consumers to buy at their store rather than another. So if manufacturers didn't deliver exciting products, there isn't a lot the retailers can do about it.

Both are going on. These are large companies. Within them are strategists telling them that they will have no business left in 15 to 20 years if they continue to focus on fossil fuels. But in most cases, the public relations case is a stronger one. There is a real fear that they will be subject to things like windfall taxes.