This is re-creating the Bell phone monopoly.

You won't see them pull full-page ads. They will hide it under a bushel basket if they can.

My wife also runs a team and my four kids also race.

At least one sled dog from the film will probably be at the race. It might be fun for kids to see a real movie-star dog.

On any given day, any dog team can be beaten. There will be a lot of good teams there.

They have appealed through an improved quality of store, more merchandise, bilingual orientation and paid attention to the nostalgia market with products made in Mexico.